Not because of his platform (though, glancing over his website, it looks pretty good). Because what America needs is more Dadaism!
I guess a couple of film profs contacted Gravel and asked him to appear in a video they wanted to make, essentially a free, postmodernist ad for his campaign. He did so, and is now confusing humorless pundits everywhere.
Quite a few parodies and responses to the video have appeared on YouTube. This one made Gavin, Nelson, and I crack up.
Internets + video art + politics = awesome.